Amazon and other tech giants’ recent move to host sport could present new challenges for the traditional sport broadcasters in the UK. Just over half (51 per cent) of people who don’t have a TV package say they don’t because of the cost of the service. In comparison a service such as Amazon Instant, which just secured the rights to broadcast ATP tennis in the UK, is a much cheaper option.
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There is a steady rise in the number of players as well as a continual morphing of offerings in the Over-the-Top (OTT) video market, creating a rapidly-changing competitive landscape.
And it seems to be just early days yet. Consider where we are at today: (more…)